Cradle Coast NRM Social Benchmarking

Project Background

This project is being undertaken by Cradle Coast NRM, which is one of three regional NRM groups in Tasmania. Information about Cradle Coast NRM can be found at www.nrmtas.org/regions/cradle/vision.shtml. The project is being implemented by Environment and Behaviour Consultants (EBC), who are responsible for undertaking the project and reporting on the project findings.

What are the objectives of the project?

The primary objective of this project is to benchmark current community practices and attitudes in relation to natural resource management (NRM) and environmental issues within the Cradle Coast region. Benchmarking community attitudes and practices will assist in identifying key issues which need to be a addressed within the region. Through future benchmarking studies, Cradle Coast NRM will also be able to monitor changes in practices and attitudes and determine how successful specific projects and activities have been in addressing issues as identified in the first benchmarking project.

The project has four objectives which are to:

  1. Understand the demographic, social and behavioural factors affecting the management of natural resources in the region;
  2. Identify constraints to change for the community and natural resource managers;
  3. Identifying preferred sources of NRM information for the community; and
  4. Assess level of community awareness of Cradle Coast NRM and its activities

The project includes telephone surveys of:

  1. Rural rural land managers (sample size 1,000)
  2. Urban residents (sample size 500)
  3. Marine resource users (sample size up to 50)
  4. ‘Care groups’, including Coastcare, waterwatch and other ‘care’ groups (sample size 70)
  5. Stakeholder organisations, including Government and non-Government organisations (sample size 80)

All surveys will be undertaken between July and September 2009.

Survey of Rural Land Managers

On the basis of interviews with Cradle Coast NRM staff, Committee members and other stakeholders a questionnaire has been developed and pre-tested with a sample of 15 rural land managers. The questionnaire is to be used in telephone interviews with up to 1,000 rural land managers within the Cradle Coast region.

The questionnaire focuses on several core areas of interest which includes:

  1. Awareness of Cradle Coast NRM;
  2. Beliefs about farming and sustainable farming;
  3. Land management practices used by rural land managers;
  4. The identification of NRM issues; and
  5. Identifying the characteristics of rural land managers.

The telephone interview takes about 20 minutes to complete and names and addresses of those completing the interview are not required or collected. Rural land managers will be contacted in the evenings and on weekends.

A copy of the questionnaire used in the telephone interview with rural land managers can be downloaded below.

Rural land manager questionnaire for download (0.23MB)

Survey of Urban Residents

This survey will include up to 500 randomly selected urban residents within the Cradle Coast NRM region.

The objectives of this survey are to assess:

  1. Awareness of Cradle Coast NRM;
  2. The identification of local environmental issues;
  3. Household conservation activities and efficiencies;
  4. Belief statements;
  5. Recreational use of the natural environment; and
  6. The characteristics of urban residents

The interviews will take approximately 20 minutes and residents selected for the survey will be contacted in the evenings and on weekends. Specific towns will be selected in north west Tasmania in which to sample urban residents, although the selection of households within these towns will be completely random. For example, one random telephone number may be selected as the starting point (6437 2000) and another as the end point (6437 3000). Every second phone number between the starting and ending numbers would be contacted until the quota of residents from that town in collected.

A copy of the questionnaire used in the telephone interview with urban residents can be downloaded below.

Urban residents questionnaire for download (0.23MB)

Marine Resource Users

Up to 50 telephone interviews will be undertaken with marine resource users. The objectives of the survey are to assess:

  1. Awareness and knowledge of Cradle Coast NRM;
  2. An evaluation of existing Cradle Coast NRM support for the group;
  3. The identification of areas of support required by each group;
  4. Beliefs about the health of the marine resource;
  5. Beliefs about environmental issues affecting the use of the marine resource;
  6. Beliefs about the environmental impacts of production and marine resource use; and
  7. The characteristics of marine resource users.

The selection of marine resource users to be included in the sample is to be undertaken Cradle Coast NRM using their existing knowledge and database of contacts within the region.

A copy of the questionnaire to be completed by marine resource users can be downloaded below.

Marine resource users questionnaire for download (0.23MB) (Not available as yet)

Care Groups Survey

The ‘Care’ groups survey will be based on a self administered survey of up to 70 ‘care’ groups in the region.

The objectives of the survey are to assess:

  1. Awareness and knowledge of Cradle Coast NRM;
  2. An evaluation of existing Cradle Coast NRM support for the group;
  3. The identification of areas of support required by each group;
  4. Beliefs about community engagement undertaken by Cradle Coast NRM;
  5. The quality of the relationship between the Cradle Coast NRM and each group;
  6. An assessment of the health of the group; and
  7. The characteristics of groups.

Cradle Coast NRM will identify the specific ‘Care’ groups to be included in the survey and they will be sent a questionnaire to complete.

A copy of the questionnaire to be completed by ‘Care’ groups can be downloaded below.

‘Care’ groups questionnaire for download (0.23MB) (Not available as yet)

Survey of Stakeholder Organisations

The telephone survey of Government and Non-Government stakeholder organisations, will assess the level of awareness of the Cradle Coast NRM; the extent and quality of interaction and partnerships with the Cradle Coast NRM; and the level of support organisations receive in relation to NRM

Cradle Coast NRM will identify up to 80 individuals from stakeholder organisations to be included in the survey. A letter will be forwarded to these organisations asking for their participation in a telephone interview. The telephone interview take approximately 20 minutes to complete.

Stakeholder organisations questionnaire for download (0.23MB) (Not available as yet)

How is the information to be presented?

Separate project reports will be developed which address the methodology and findings from each of the surveys. In addition a social atlas of the findings from the survey of rural land managers and a short overarching report will be developed which summarises the key findings and outcomes across the different surveys. The project reports to be developed include:

  1. A benchmarking report of rural land managers;
  2. A benchmarking report of urban residents;
  3. A benchmarking report of marine resource users;
  4. A benchmarking report of ‘Care’ groups; and
  5. A benchmarking report of stakeholder organisations;
  6. A social atlas of rural land managers; and
  7. An overarching summary report of the findings of the benchmarking project

Project reports

Each project report will describe the project objectives, methodology, analysis and findings. Reports will include tables showing the analysis of data by the characteristics of groups and respondents. For instances this may include examining differences across geographic areas within the Cradle Coast NRM region, differences amongst age groups or amongst organisations of different sizes. Where appropriate graphics will also be used to describe and illustrate the data.

Social atlas of rural land managers

The social atlas of rural land managers would consist of a regional atlas of the survey findings of rural land managers. Without identifying specific locations, the atlas would show the general distribution of survey results across the Cradle Coast NRM region. The atlas would be able to describe the distribution of natural resource management issues across the region. For example, is poor soil condition more of an issue amongst rural land managers in the west or the east of the region? Are there specific areas where rural land managers believe poor water quality is of concern? Where do rural land managers believe weeds are a significant issue?

An example of a project report and social atlas based on a survey of rural land managers can be found here. (5.63MB (pdf))

Metadata report

As this is a benchmarking study, it is important that the methodology for data collection and the description of the data is documented in sufficient detail so as to enable the project to be repeated at some time in the future. The data collected in the surveys would be held by Cradle Coast NRM so that it can be compared with data collected at a time in the future. As indicated previously, no information will be stored which allows individuals or organisations to be identified.

Project Reports

Project reports are available at www.cradlecoastnrm.com/community_benchmark.html

 

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Design by Adam Robinson